During the course of the preliminary study

During the course of the preliminary study

According into the marketing approach (Kotler plus Armstrong 2004), it can be important to the planning of the services to be offered by the marina (as well as by any other organization) – to start off with a comprehension of the needs and desires involving the target audience. In this specific way, it will turn out to be possible to supply the requirements of the target sector in a manner that will please it.
While in the course of often the preliminary study (Raviv, 2001), which analyzed customer pleasure with the services with the marinas in Israel, users of sailing vessels were asked about the combine of services provided on the marina. Using a component analysis, we located 6-8 factors that clarify 69 percent of the variations of all the things the fact that comprised the questionnaire (see Appendix A for the particular detailed results of often the factor analysis). The factors were:
Safety and professionalism and reliability, value of parking, value of participant club, environmental protection together with cleanness, crowding, ease of admittance, plus use of info.
The very first factor, basic safety and professionalism and trust, was made of often the using items in this questionnaire: Seriousness of riva employees, know-how of yacht club employees, good manners shown by way of employees, safety of flotta as a new place to be able to leave boats, protection connected with marina as a host to entertainment, and compliance using security guidelines at costa

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